{"id":1561,"date":"2023-11-08T09:16:48","date_gmt":"2023-11-08T08:16:48","guid":{"rendered":"https:\/\/wirtschaftsstandort-ostfriesland.de\/?p=1561"},"modified":"2023-12-18T12:01:53","modified_gmt":"2023-12-18T11:01:53","slug":"heida-haltermann","status":"publish","type":"post","link":"https:\/\/wirtschaftsstandort-ostfriesland.de\/en\/people-of-the-region\/heida-haltermann\/","title":{"rendered":"Heida Haltermann"},"content":{"rendered":"\t\t
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\u201cFashion is more than just material. It\u2019s a way of life.\u201d <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Modehaus Silomon is one of the oldest fashion stores in Ostfriesland and looks back on one of the richest traditions. Heida Haltermann is the owner of the family company. Upholding the traditions of corporate culture matters to her just as much as constant further development of the business. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Heida Haltermann<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u201cAs a child, I was already aware of the constant presence of Gerhard Silomon\u201d, says Heida Haltermann, describing the influence that the family business had on her childhood. Gerhard Silomon, generally known as Modehaus Silomon, has been a permanent feature in Aurich town centre since 1844.
Heida Haltermann belongs to the fourth generation of her family to run the fashion store. But her parents Wolfgang and Eika M\u00f6nkemeier never put her under pressure to take over the family firm. On the contrary: \u201cThey always gave me the freedom to take my own decisions and make my own experiences\u201d, says the woman born in Ostfriesland. Even so, she was aware that deep in their hearts, her parents hoped she\u2019d take over the business one day. <\/p>\n

After passing the Abitur school-leaving examinations at Ulricianum grammar school in Aurich, Heida Haltermann trained as a retail sales assistant near Hamburg. She then did a business degree at Nagold in Southwestern Germany before working for a few years in business administration for a firm of management consultants in Munich. She returned home in the late 1990s, having decided for herself to continue the life\u2019s work of her parents. <\/p>\n

But then love and life intervened. In 2002, she and her husband, Sven Haltermann, moved to Schleswig-Holstein where they worked together to run his parent\u2019s family business: Modehaus Behrens & Haltermann in Itzehoe. \u201cIt is a blessing that we found each other\u201d, says the businesswoman today. After all, they came from similar backgrounds and had grown up in the same industry, so that they share the same experiences, views and goals. <\/p>\n

But moving to Itzehoe was not the final solution for the Silomon business. It was quite natural for Sven and Heida Haltermann to fill the seat next to Wolfgang M\u00f6nkemeier – they\u2019d always kept in close contact with her parents – even across the distance of nearly 300 kilometres. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Silomon fashion house can look back on almost 180 years of history.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Shaping and living corporate culture<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When her father died quite suddenly, Heida Haltermann, who was 47 years old at the time, moved back to Aurich with her family to take over the business. That also includes Modehaus Silomon in Norden, opened there by Wolfgang M\u00f6nkemeier in 1996. Today, the Haltermanns own a Marc O\u2019Polo shop and a VAUDE store in Norden as well. <\/p>\n

Heida Haltermann remembers one thing in particular that he said to her: \u201cDon\u2019t think you\u2019ve got to follow in my footsteps.\u201d The businessman always felt it was important for his daughter to find and follow her own path through life. And she still does that today. \u201cBut always based on important traditions and the essential elements of our corporate culture\u201d, emphasises the mother of four children. Her thoughts and actions are also shaped by gratitude and humility in handling her legacy. <\/p>\n

She sees corporate culture as being closely linked to the values of a family company, which include having a close relationship with the team based on trust. The workforce call themselves the \u201cSilomenese\u201d. The feeling of togetherness that this implies was particularly apparent during the Covid-19 pandemic with all the accompanying uncertainty. \u201cNobody left us, everyone had faith that we\u2019d manage to keep going together\u201d, says the businesswoman, visibly moved. And they did indeed keep things going successfully. <\/p>\n

The sales figures at all three sites have increased continuously in recent years, despite the crisis in stationary fashion retailing that the whole of Germany was suffering from already before the pandemic. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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According to a study by the auditing and consultancy firm PricewaterhouseCoopers, one in three German fashion retailers had to close between 2010 and 2019. This was caused among others by the growing competition from online trading. The situation was exacerbated even further by the outbreak of Covid-19. That makes it all the more remarkable that recent years have seen Modehaus Silomon not just coping quite well with the situation but actually showing a clear upward trend. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Change instead of standstill<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Silomon proprietor lists various factors to explain this success, including the corporate values of reliability and honesty, as well as a passion for fashion as such. It\u2019s better not to sell anything at all than something that doesn\u2019t fit the customer or go with their style and personality: that is the motto with which Silomon established a good relationship with its customers on a sound basis of trust. The slogan \u201cWe are fashion\u201d is the company\u2019s DNA, according to Heida Haltermann, and contributes to every decision made. She is convinced that \u201cfashion is more than just material to keep you warm. It\u2019s a way of life, combined with a zest for life itself.\u201d <\/p>\n

Constant sharing and exchange with customers and staff is crucial for perceiving and responding to transformations and changes in fashion and buying behaviour. Travelling, attending trade fairs, talking to colleagues in the industry and the right specialist literature also help when it comes to detecting and implementing trends. <\/p>\n

She likes to be part of the sales team on the shop floor, connecting departments, merchandise and people. But she also says: \u201cI really want to be the boss. That means being strong for others and watching their backs.
The Silomonese should be able to rely on me!\u201d Altogether, the Haltermanns have around 250 employees working in their stores. \u201cWe\u2019re a team made up of very different characters\u201d, the businesswoman knows. \u201cIt\u2019s important to give them scope to be themselves while, at the same time, acting altogether as a whole.\u201d The customers also notice the good working atmosphere, as emphasised in regular feedback.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Strong together<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A healthy, positive working climate goes hand-in-hand with unity in the management. Strategic decisions affecting Silomon are always taken together and equally by both Haltermanns. So they don\u2019t embody the traditional roles between man and woman. Or do they? Sven Haltermann is the CEO, she\u2019s \u201ca bit of everything else in addition”, says the woman from Aurich, alluding to all the many different tasks involved in daily business. They manage to work together closely because they both follow the same visions. \u201cWe each have our own strengths and are both grateful for the other\u2019s. Of course we sometimes have differences of opinion. But friction generates power. We always find a common denominator in the end.\u201d <\/p>\n

They don\u2019t try to separate business from their private lives. \u201cThe companies are always a constant presence\u201d, grins Heida Haltermann. Work-life balance is something she can\u2019t get her head around anyway. The whole thing\u2019s misleading, because \u201cwe spend so much time at work. If it\u2019s not an elementary part of our life, then that means so much is wasted.\u201c For the entrepreneur, her work is passion and pleasure \u2013 not a burden. As the mother of four children, she pursues a hybrid working model and does quite a lot from home at times. Besides being a businesswoman, she is someone who lives for her family. And: \u201cMy mother gave me a loving example of how to do it. I\u2019m still grateful to her for that today.\u201d Everyday life includes a willingness to compromise, as well as the division of labour with her husband. And sometimes, the one or other has to take a back seat – sometimes it\u2019s the business, sometimes it\u2019ll be the children. She remembers that from her own childhood. Being able to understand and trust each other are important aspects, not just at home in the private context but in business as well. After all, in the fashion industry there are many women in a similar situation. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Offering something special has always sharpened our profile. In fashion, we set accents \u2013 this gives our customers the good feeling of being stylishly and distinctively dressed.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The role of the Silomon women<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Women have always played a special role in the history of Modehaus Silomon.
Heida Haltermann\u2019s great-grandmother, Margarete Cramer, had to run the business as a mother of three children after the early death of her husband in 1926. After her two sons and successors died in the war, it was her daughter Charlotte M\u00f6nkemeier who took over the business \u2013 while raising four children at the same time. <\/p>\n

Heida Haltermann grew up practically with these women. Her father often loved to tell her about them. His aim was to give his daughters the same self-confidence and strength on their life journeys. \u201cI think he managed quite well\u201d, says the entrepreneur with a smile, adding:
\u201cI\u2019d like to bring my daughters up in the same way, and give encouragement to our young female members of staff. Women can do everything men can do \u2013 and still be women.\u201c<\/p>\n

Would she like her children to take over the business one day? \u201cOf course\u201d, she answers clearly. But like her parents before her, she doesn\u2019t want to put them under any pressure. This kind of decision will only work well if the children really want to do it with all their hearts. Heida Haltermann also took her decision with all her heart. \u201cAnd I\u2019m very glad that I did!\u201d <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Silomon GmbH & Co. KG<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Phone: 04941 9900-0<\/a><\/p>\n

Mail: moin@silomon.de<\/a><\/p>\n

Web: www.silomon.de<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cFashion is more than just material. It\u2019s a way of life.\u201d <\/p>\n","protected":false},"author":10,"featured_media":3728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[48],"tags":[58,50],"class_list":["post-1561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-of-the-region","tag-emden-en","tag-protagonists-of-the-region"],"acf":[],"yoast_head":"\nHeida Haltermann - Wirtschaftsstandort Ostfriesland<\/title>\n<meta name=\"description\" content=\"\u201cFashion is more than just material. It\u2019s a way of life\u201d, says Heida Haltermann, Owner of the family business Silomon - business location Ostfriesland\/ Papenburg.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wirtschaftsstandort-ostfriesland.de\/en\/people-of-the-region\/heida-haltermann\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heida Haltermann - Wirtschaftsstandort Ostfriesland\" \/>\n<meta property=\"og:description\" content=\"\u201cFashion is more than just material. 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