{"id":1598,"date":"2023-11-08T11:12:01","date_gmt":"2023-11-08T10:12:01","guid":{"rendered":"https:\/\/wirtschaftsstandort-ostfriesland.de\/?p=1598"},"modified":"2023-12-18T11:43:23","modified_gmt":"2023-12-18T10:43:23","slug":"katrin-de-buhr","status":"publish","type":"post","link":"https:\/\/wirtschaftsstandort-ostfriesland.de\/en\/people-of-the-region\/katrin-de-buhr\/","title":{"rendered":"Katrin de Buhr"},"content":{"rendered":"\t\t
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\u201cCreativity knows no business hours.\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Getting established in the media industry is one thing. But being successful in the long term is something else. Katrin de Buhr, CEO of the advertising agency Designstuuv in Aurich, knows what it takes to be successful: creativity, communication and lots of passion. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Katrin de Buhr<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Unsicherheit oder Bedenken bez\u00fcglich ihrer Berufswahl hat Katrin de Buhr nie versp\u00fcrt: \u201eMir war immer absolut klar, dass ich etwas mit Grafikdesign und Kommunikationsdesign machen m\u00f6chte. Aber als Praktikerin in der Umsetzung\u201c, erz\u00e4hlt die geb\u00fcrtige Oldenburgerin. Katrin de Buhr never had any uncertainty or misgivings about her choice of career: \u201cI always knew exactly what I wanted to do: something with graphic design and communication design, but on the practical side\u201d, says the woman born in Oldenburg. Creativity has been part of her life ever since she was a small child. Growing up in a family of photographers, she learnt to think in pictures early on. Her grandmother in particular played an important role. There were always pencils and crayons on the table, and they were always drawing things together. Everything was visual, recalls the mid-40-year old. At school, her art teacher saw her potential and encouraged her to do something with her talent. \u201cI was fortunate in having strong role models and mentors at my side at all times\u201d, says Katrin de Buhr today. <\/p>\n

She heard about the possibility of training as a media designer from the teachers at the design college she then attended. The problem was that the training programmes in those days were still in their infancy and most companies knew nothing about the job profile. But she didn\u2019t let that put her off. She went from one firm to the next and eventually convinced an advertising in Oldenburg with her ideas. Together with just three others from the whole of North Germany, Katrin de Buhr thus belonged to the first generation of media designers. Today she herself is involved in training new talent. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Teammeeting Designsstuuv<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Quality over quantity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In fact, her advertising agency Designstuuv is a very popular place to obtain the necessary training. \u201cWe always receive lots of applications\u201d, confirms the creative director who now lives in Aurich. She offers her three trainees 360 degree training. Graphic design, media design, photography, web design and video technology: the different aspects are so varied that plenty of career opportunities are then possible.
In 2022, the training offered by Designstuuv was even given the accolade \u201cbest in the state\u201d by the CCI Lower Saxony. <\/p>\n

Other awards are hanging on the corridor walls of the agency. Designstuuv has won the German Agency Award three times already. For Katrin de Buhr, cooperation with her team is the key to her success. \u201cEnergy simply flows when people come together. Everyone brings their own particular skills, which we pool in our team work. We grow with every project, thanks among others to our open feedback culture.\u201d <\/p>\n

There are no plans to increase the current workforce of 18 employees. Maximising is not a goal. \u201cEach person wants to be seen, appreciated, encouraged and led\u201d, knows Katrin de Buhr. But once a certain number is exceeded, that is no longer possible. She clearly puts corporate culture over corporate growth. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Flexible methods, flexible mindsets<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Designstuuv team cultivates close, grounded and direct working relationships with the mostly regular client base. That\u2019s simply how things are done and appreciated here in Ostfriesland. Furthermore, the employees are free to organise their working hours when it suits them best. Some start first thing, others come later on in the morning. \u201cCreativity knows no business hours\u201d, says Katrin de Buhr. She herself often works in the evening or at the weekend. At lunchtime she\u2019ll be at home to cook for her children and help them with their homework. Even so, she\u2019ll usually have a pencil and a piece of paper close at hand to jot down spontaneous ideas for current projects. \u201cI just love my work. I get so enthusiastic about everything that people keep having to slow me down a bit. I simply don\u2019t have an off-switch\u201d, says Katrin de Buhr with a laugh. <\/p>\n

When her staff suggested the agency should close earlier on Fridays to have a longer weekend, she was sceptical at first. But now she appreciates the additional free time. \u201cIt\u2019s a huge improvement now that I can spend the afternoon with my children. I\u2019m of the generation that thinks the job has to be finished before you down tools. But my employees have shown me how important it is to let go now and then.\u201d <\/p>\n

The mother of three children had never actually planned to have her own business with nearly 20 employees. Once she\u2019d finished her training, she worked for the advertising agency Frese & Wolff in Oldenburg where she met her husband and moved with him to Lake Constance. They lived there for eight years and started their family. But gradually they started longed to return home. \u201cI always say I\u2019m a dyed-in-the-wool East Frisian girl\u201d grins Katrin de Buhr. Her family came originally from Leer, though she was born and brought up in Oldenburg. She always felt a close connection to her roots in Ostfriesland. She and her husband \u2013 brought up in the villages of Fiebing and Strackholt in the municipality of Gro\u00dfefehn \u2013 quickly decided that was where their new home should be. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Designstuuv is born<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Once they\u2019d arrived in Ostfriesland, Katrin de Buhr started looking for work. After several interviews with a major company in the region, she almost had the job in her hands. But when the young mother suggested flexible working hours to reconcile her working life with her family commitments, she was turned down. Although an equal opportunities commissioner had been present at the interview, she was told: \u201cWe\u2019re not ready for that in Ostfriesland yet.\u201d Instead, the job was advertised again and went to a male applicant on a full-time basis. \u201cI was totally nonplussed because I knew I could have done the job\u201d, says Katrin de Buhr, describing how she felt at the time. \u201cAlthough I had the best qualifications of all the applicants, they slammed the door in my face. With a loud bang!\u201d Looking back, this proved to be a seminal moment for the media designer. Her reaction was to set up business on her own, and she founded Designstuuv in 2010. <\/p>\n

The next six years showed Katrin de Buhr that this had been the right thing to do. People quickly found out about the quality of her work and orders started to come in of their own accord. Despite giving birth to her third child in 2013, the flexible working hours meant she coped with her workload and finished her jobs on time. But gradually she found herself under pressure to take on some members of staff, something that was actually inconceivable for Katrin de Buhr at that point in time. \u201cI still hadn\u2019t discovered my entrepreneurial side. Simply doing my job was totally fulfilling. I didn\u2019t want to change anything.\u201d <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Katrin de Buhr sees the key to her success in the cooperation with her team. \"When people come together, energy just flows.\"<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Awakening her entrepreneurial spirit<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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In 2016, she received an award as creative pioneer from the state of Lower Saxony and started to rethink the situation. There was no prize money with the award, but it came with something else that proved to be much more valuable. For a period of twelve months, she had an opportunity for networking with various business people, creative labs and coaches throughout Lower Saxony and also in Berlin. The state had realised that creatives usually burn for their work but often don\u2019t manage to take the plunge of entrepreneurship and fail to survive in the long term. Katrin de Buhr realised that she could suffer from the same fate. <\/p>\n

When a major customer then told her they could only continue to work with her if she took on more staff to deal with the increasing volume of orders, the die was cast. \u201cOn the same day that I made the decision, a woman came into my office with a speculative job application. It was a lucky sign\u201d, says the creative pioneer with a smile. <\/p>\n

The first applicant became the first employee, and things really began to take off. \u201cOnce I saw that we can work even better as a team, we soon started to grow together.\u201d The rest is history. Katrin de Buhr is now fulfilled by her role as entrepreneur and by encouraging her staff and helping them to develop. She is particularly proud that she was able to make it possible for several mothers to come back to work again. As an active member of the Zonta Club Leer-Ostfriesland, she also plays a voluntary role in advocating women\u2019s rights and fair living and working conditions for women. \u201cIt gives me great pleasure to be involved in positive developments in society!\u201d There are still not very many female entrepreneurs in the region, but Katrin de Buhr is confident that this will change in future. After all, \u201cWe\u2019re really ready for that in Ostfriesland!\u201d <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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DESIGNSTUUV Werbeagentur<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Phone: 04941 9809918<\/a><\/p>\n

E-Mail: info@designstuuv.de<\/a><\/p>\n

Web: www.designstuuv.de<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cCreativity knows no business hours.\u201d<\/p>\n","protected":false},"author":10,"featured_media":3722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[48,1],"tags":[58,50],"class_list":["post-1598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-of-the-region","category-unkategorisiert","tag-emden-en","tag-protagonists-of-the-region"],"acf":[],"yoast_head":"\nKatrin de Buhr - Wirtschaftsstandort Ostfriesland<\/title>\n<meta name=\"description\" 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